Acquainted with the Night by Robert Frost - 1065 Words

Acquainted with the Night by Robert Frost is a poem about a person who is well acquainted with the night. In this poem, the author or the speaker explains why he/she is well acquainted with the night. It seems as the poem progresses that the speaker enjoys walks through the night of a city, and that he also enjoys walks in rainy nights. The speaker goes down a sad area of the city were he encounters a watchman were he/she ignores. When the speakers stop because he/she listens to a cry, which he/she believes is for he/she, as is somebody calling for him/her back or telling him/her goodbye. The cry the speaker heard was not for him/her. Toward the end of the poem the speaker ignores the time in a clock in a sky as is was neither†¦show more content†¦The speaker is well acquainted with the night because he spend all his night walking through the night looking for something or somebody he/she lost in the night, and with the knowledge he/she has gain from the night does not need time to tell him/her when the night starts and when does the night ends. Acquainted with the Night By Robert Frost I have been one acquainted with the night. I have walked out in rain Ââ€" and back in rain. I have outwalked the furthest city light. I have looked down the saddest city lane. I have passed by the watchman on his beat And dropped my eyes, unwilling to explain. I have stood still and stopped the sound of feet When far away an interrupted cry Came over houses from another street, But not to call me back or say good-by; And further still at an unearthly height, One luminary clock against the sky Proclaimed the time was neither wrong nor right. I have been one acquainted with the night Linea 1-3: The night is his only companion, the rain represents sadness. Out walking the furthest city light is all about having no where to turn and walking without having a determined path Line 4-6: He has thought about suicide, he feel alone and has very low self esteem Line: 7-10: He is alone the sound of his feet and footsteps is all he hears. He all of a sudden hears a cry that is not for him, he is alone and no one would everShow MoreRelatedAcquainted With The Night By Robert Frost1553 Words   |  7 PagesRobert Frost s â€Å"Acquainted with the Night† is about a man who frequently journeys out at night and roams about the city alone. He is familiar with the atmosphere around him and it’s apparent he has wandered far beyond the city. Throughout the poem the speaker does not communicate with anyone and a sense of silence and suspense pervade his walks. It is understood that the speaker is very lonely on his walks and often finds himself hoping someone would call out to him. As the speaker strolls throughRead MoreAcquainted With The Night By Robert Frost Essay1670 Words   |  7 PagesAcquainted with Ambiguity: An Analysis of Robert’s Frost’s â€Å"Acquainted with the Night† Born at the end of the 19th century and writing into the 20th century, poet Robert Frost is famous for putting a 20th century spin on 19th century poetic conventions (Robert Frost). His 1928 poem â€Å"Acquainted with the Night† is one of the best examples of this spin, combining modern experimental techniques with a set structure and rhyme scheme. In the poem, the speaker recounts his/her ambiguous relationshipRead MoreAcquainted With The Night By Robert Frost1436 Words   |  6 Pages â€Å"Acquainted with the Night† is a poem written by Robert Frost, and it was first published in 1928. The poem is about the narrator’s experience on one sad lonely night while having some depression in the rain. The poem only has fourteen lines and has a clear structure; however, the meaning of the poem is deep. Since, the poem is short and clear, readers often are able to connect to the poem. The poem was about the narrator walking down the street of city at a rai ny night. He was reflectingRead MoreAnalysis Of The Poem Acquainted With The Night By Robert Frost942 Words   |  4 PagesThe poem â€Å"Acquainted with the Night† by Robert Frost is not simply about a walk being taken on a rainy night, as one would assume on their first reading. Instead a closer reading of the poem will reveal to the reader a much darker journey. As the speaker describes his trudge through the city streets, the reader begins to see that this is far more than a walk through a gloomy night; it is a man’s journey through depression. While Frost’s dark poem is written much like a sonnet, having fourteen linesRead More Isolation in Acquainted with the Night, by Robert Frost Essay765 Words   |  4 PagesIsolation in â€Å"Acquainted with the Night†, by Robert Frost Robert Frost was indeed one of the most important and influential writers in the history of American Literature. His unique style and incredible use of imageries give his readers a deep understanding of his works. In his poem, â€Å"Acquainted with the Night†, by using a smooth and static rhythm, bleak and dreary imageries, unique diction, and well-thought syntax of sentences, Frost conveys a feeling of lonesome and isolation. The poem’sRead MoreRobert Frost Essay example646 Words   |  3 PagesRobert Frost Robert Frost was the most popular American poet of the twentieth century. Most Americans recognize his name, the titles of and lines from his best-known poems, and even his face. Given his immense popularity, it is a remarkable testimony to the extent of his achievement that he is also considered to be one of the greatest, if not the very greatest, of modern American poets. #8230;the life and work of Americas premier poet- the only truly national poet America has yet produced(Parini23)Read MoreBeing A Freshman At Lincoln University Has Been An Interesting1095 Words   |  5 PagesI would be comfortable with. Genuine happiness has never existed for me while attend Lincoln University. This moment in my life reminds me of the poem â€Å"Acquainted with the Night† by Robert Frost, which embodies all aspects of emptiness through poetic devices, language, and personal history. â€Å"Acquainted with the Night† is a poem by Robert Frost written in 1928. The poem is written in iambic pentameter as a sonnet consisting of four three line stanzas, also referred to as tercets followed by a rhymingRead MoreRobert Frost s Life Through Poetry1745 Words   |  7 PagesMarch 23, 2016 Robert Frost Reflects Life Through Poetry It is easy to express your emotions, and feelings through poetry. Which is exactly what Robert Frost has done through his entire career. Each poem Robert Frost has written, has meaning behind it all. He has gone through an extreme amount of events, and tragedies in his life. Frost has been through an unimaginable amount of losses, deaths, and loneliness throughout his years. Throughout his life his poetry has had a huge impact on him, the situationsRead MoreSocial Isolation In Robert Frosts Acquainted With The Night801 Words   |  4 Pagesso long and tackled by many writers, such as Robert Frost. The poem by Robert Frost, Acquainted with the Night, is about depression and how it makes individuals feel isolated, resulting in facing depression alone and coming to the conclusion that a feeling of loneliness is simply the human condition. Symbolism is used throughout the poem to describe experiences. For instance, the speaker’s walks are metaphors for depression, using rain and the late night to carry this theme. In the first stanza, itRead MoreAnalysis of Acquainted with the Night and Stopping by the Woods on a Snowy Evening1471 Words   |  6 PagesResearch Paper first draft 16th Nov 2011 In a Dark Night, I Find My Answers. The two poems â€Å"Stopping By Woods on a Snowy Evening† and â€Å"Acquainted with the Night† written by Robert Frost are very similar to each other because of the simplistic form of language used and the uses of metaphors. When we first read the poem, it looks like an ordinary poem but once we go in depth and understand the meaning, it becomes so much more. Both of the poem has a very dark, gloomy and lonely setting with a really

The Origins Of The Internet And Future Developments

The Origins of the Internet and Future Developments Tamara Smith Southern New Hampshire University IT-505 The internet has grown from a few nodes to a massive interconnecting system that helped to connect millions of people. The global reach of the internet and its ability to expand at an exponential rate, makes the internet one of the biggest tools created for commercial use. This paper will focus on how the internet was started and how it has developed since the start, growing and changing from the ARPANET into the internet of today. The internet has developed since its conception to include not only computers but mobile devices as well to connect people and expand the global presence for businesses and their ability to reach millions through online advertisements and sales. The internet was started as a concept with the help of the government to help the flow of communication to the computer science research community. J.C.R. Licklider of MIT was the first person to describe that social interaction could be achieved through networking. He wanted the world to become interconnected by set of computers through which everyone could access data and programs (PBS, 1999). Licklider worked for the DARPA program has a lead computer researcher in 1962. While working at DARPA he convinced Ivan Sutherland, Bo Taylor, and Lawrence Roberts of the importance of his networking idea (Strickland, 2008). In 1964 Leonard Kleinrock published the first book on packetShow MoreRelated Digital Diversity Essay1294 Words   |  6 PagesDigital Diversity Does the international scope of the Internet entail an end to the cultural and historical diversity of style in composition? In the past several decades, technology has led to a giant connected network of computers. This new Internet (and mainly the World Wide Web) has become a new communication and information exchange tool. 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Manifest Destiny Essay Example For Students

Manifest Destiny Essay Westward Expansion In the mid-19th century, the West drew increasing numbers of American settlers despite the hardships of the journey and the difficult living conditions that waited them at their journeys end. Thus Americans were immediately sized on the phrase Manifest Destiny Essay- believing that United States destiny is manifest, inevitable, to expand to the Pacific Ocean and into Mexican territory. Various factors in the United States in early 1800s caused the nation to become grabbed with the Western Expansion. First, there were geographical and psychological issues. After Thomas Jeffersons Louisiana Purchase in 1803, which had doubled the United States size, Americans explored this huge territory in limited numbers. Then the fever of expansion swept through country; Americans believed that their movement westward and southward was destined and ordained by God. Also, the economic factors influenced the country taking in part in Manifest Destiny. In this period of time, Americans were thirst for the land. Americans wanted to claim land for farming and land speculation because it was an important step toward prosperity. Moreover, the Panic of 1930 with its disastrous consequences convinced many Americans to attempt a fresh start in the West. Also the Santa Fe traders and fur traders of Mountain advertised the West land to the Americans in the East. Furthermore, the opportunity to trade with Asia increased with the transportation revolution and the Oregon Trail because they opened several important harbors for trading. Learning all these good deals about West, many Americans left their homeland for a new start in the West. During the West movement of 1830s and 1840s, there were many conflicts that American settlers faced. The first problem settlers had to solve was relations with the Native Americans. As the numbers of American settlers grew, the life of Native Americans was greatly affected. The Native Americans tried to maintain their cultural traditions and the peace with white settlers, but they were often forced to move out of their homeland. Then came the Black Hawk War, which was the Native Americans rebellion against the United States in Illinois and Wisconsin Territory. After failure of this rebellion, Native Americans were forced to abandon their lands and move to reservation even with the Fort Laramie Treaty, which promised the peace between Native Americans and white settlers. Secondly, the wagon life on the trails west was not an easy task to lead. The wagon itself was very small that many pioneers often were forced to lighten their loads by leaving treasured possessions along the trail. The people often traveled in groups or parties. There were several trails to the west; the most famous ones are Santa Fe Trail, Oregon trail, as well as the National Road. On the Santa Fe Trail, people traveled in organized groups of up to hundred wagons. At night, they formed a square with their wagon creating a corral for horses, mules, and oxen. This square was also to protect the people from the attacks of Native Americans or wild animals. The Methodist missionaries Marcus and Narcissa Whitman initiated the Oregon Trail in 1836. This journey took at least months even if all went well. There was often natural interference such as thunderstorms and buffalo herds, which stopped the wagons for weeks to even months. Also there were many diseases spreading among the travelers. Fever, diarrhea, cholera were common among people which were incurable at that time. These diseases were extremely contagious because people often shared the same water which may had been contaminated. It was not uncommon to leave the sick person along the side of the road to get on with their plan. By 1844, there were about 5000 Americans had arrived in Oregon territory and were farming in its green and fertile soil. However, not all the travelers made to their final destination. Pastoral care Essay Much of the warfare could have been avoided, but America was blinded by its destiny and .

My perfect Christianity

Christianity as a religion has its bases on the faith of the life, teachings, death and resurrection of Jesus Christ. The death and resurrection of Jesus Christ is celebrated all over the world as he is believed to be the founder of this religion.Advertising We will write a custom essay sample on My perfect Christianity specifically for you for only $16.05 $11/page Learn More The celebrations are due to the belief that Jesus died for the sins of all men in the world so that they may regain the relationship between God and them, which was tainted after man engaged into sin. To Christians, the Holy Bible is a guide of what they should follow as it is believed to be a guide book to them as the writers were inspired by the Holy Spirit. Most religions have incorporate religious texts to guide them in the practices of the religions they follow. Judaism have Torah, Islam have Koran while Christianity have the Bible just to mention but a few. Through these books , guidance offered to the people as they are like a manual of the religion they believe in. However, some of the texts that are used, for example in the bible, sometimes contradict themselves. Therefore, my perfect Christianity would not have such contradiction since at times they drive away some people who want to be followers of the religion (Fisher 304). For me, a perfect Christianity would be the one that is inclusive of some of the major aspects of Christianity, but would also be incorporation of other symbols that are borrowed from other religions. The fact that there is the symbol of the cross as a reminder to Christians of the crucification of their savior is good enough. The reasoning behind this is the fact that there needs to be a symbolic visible object, as sometimes followers of a certain religion cannot be forgetful of their religion especially due to the changing world and rise of other religions. The fact that the wine and the bread also denote the blood and the body of Christ is also a good expression, as well as a reminder of the Christ’s expectation of them. However, my perfect Christianity would need the incorporation of more symbols as they get to stick in the mind more as some people do not always have time to read their Bibles. Islam uses the Qiblah as one of the main symbols. Though the symbol is one, it carries many meanings in it and it is like a summary of the symbols used in Islam (Senker, 6). I would therefore wish that Christianity had one symbol that comprises all their beliefs in it, instead of having many different symbols.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More When it comes to rituals like offering of sacrifice, I would tend to stand by what the current Christianity stands with. Sacrificing of animals for God was a previously an action the past, the fact that this changed with the death of Jesus Christ for humanity sin s, and changed the then existing ritual of having animal sacrifices is desirable of what I would consider a prefect Christianity. The fact that the world economy is changing to an industrial one means that people do not rear animals that were intended for sacrifice. It would therefore be a problem in today’s society if such a ritual was still in existence, since some regions that practice Christianity have different economic activities different from agricultural aspects. However, some rituals like purification through baptism to me may not be necessary as some people do not hold meaning that they carry. Some people tend to fail to act in the way that some of rituals describe of purification. It would therefore be wise if they were scraped off as part of the routine of Christianity and only be availed to those people who have convictions in their hearts that they want to undergo the rituals. Some of the sacraments are also done when children are too young, they therefore do n ot have knowledge of what they mean in their lives and depend on the witnesses who stand to testify on their behalf. To me such a ritual where the one who is the main person involve in it is not in understanding of what is happening is not right. It would be better if the children that are involved in these rituals are of an age that they understand what is going on when they are involved in these rituals. Being involved in these rituals at such a time would mean that they would tend to act in a way the ritual requires. Christians believe that morality to them was set by God. The Bible is therefore the guide of the morals that are set in place by God. Through it, Christians learn the morals that they should follow as instituted by God. The morality promoted by Christianity is deemed to be absolute by Christians. However, I feel the morals that we should follow should be such that they change or evolve with changes with humanity and the universe in general. Humans are not in perfect understanding of the universe that God created. Every now and then there is evidence or discovery about the universe. It would be therefore fair to Christians that the morals keep on changing when new evidences come out since Christians may at times act in a way that it does not makes sense. Though perfectly principles of morality may come from God, it is of importance that principles that come from humanity be given a chance to evolve due to changing times. Assumptions should also be included in formation of morality (Baker Para 2). The fact that not all things that are followed in Christianity are meaningful to them means that Christians should be given a chance to involve some assumptions in definition of morals since some parts of the guiding book which is the bible are contradicting.Advertising We will write a custom essay sample on My perfect Christianity specifically for you for only $16.05 $11/page Learn More A perfect Christianity for me should also be such that people are not forced to believe what is right. Most of Christians tend to belief more on faith other than wisdom and reasoning even where there are contradictions. It would therefore be wise to involve wisdom, faith and reasoning in definition of morality (Baker Para 3). Christians have the obligation of loving God and also the obligation of learning the truth. The truth that is imposed in Christianity is such that one explore who he is, what is happening to himself and the faults he may have committed (Carrette Foucault 182). The meaning of this therefore is that no two individuals are likely to discover about themselves the same way since they are different. Since there is also the requirement that people get to reveal to others about their truths, some people truths are deemed not correct when they reveal them especially when they are contrary to the believes of Christianity. A perfect Christianity to me would be the one that is able to accommodate the various truths people discover about themselves, whether it is desirable to others or not. It is obvious people have different understanding in reference to the obligations assigned to them and it acceptance of people truths should be applicable to all. Just like any other religions, Christianity has super national beings. Presence of Angels is given in many episodes that are contained in the bible. They are described as very powerful beings that even have wings to fly around into various places. The angels are shown as servants of God and show up whenever God wants to spread a word or help out one of his servants. Sometimes angels take the form of humans and are hard to recognize them in this form. Angels are therefore portrayed as powerful beings that are dreadful in nature and also have a lot of wisdom in them especially when it comes to events that take place in earth. Though these beings are said to have such extraordinary features they are fallible. They are described at times strivi ng against each other and it takes God intervention to make peace with them. In a perfect Christianity I would expect that such powerful beings would be reasonable enough due to their high wisdom and not get into their fellow angles nerves. The description of Jesus Christ as a powerful being is also a perfect indication of a perfect Christianity. The reasoning behind this is backed by the fact hat unlike the normal human beings who never came back to life after their death he overcome death and rose again.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More A super national human to me would be able to do that and much more like even turning water into wine as Jesus did (Martin 99). God description as a super national being also meets my description of a perfect being; he is shown to be more powerful and is the only one who can solve the issues that may rise against powerful beings like angels. Worship in Christianity means bowing down before God who is the creator of mankind and the universe. The nature of worship in Christianity takes two forms. The worship in truth and worship in the spirit. According to the bible worship in the spirit has little to do with our physical bodies and concentrates on the inner being that is our hearts. It is therefore only when the Holy Spirit recedes in us that we have the described worship. The Holy Spirit is the one that controls the worship of the spirit by glorifying himself as well as God. The worship of the spirit requires that that the truth in our minds be reveled as Christians bodies are deeme d as temples of worship. The worship of the truth requires also that it comes from the revelation contained in the word of God. Many emphases are laid to the word of God since it is said to contain some truth in it. Such a worship j would consider it the best that should be practiced as it does not entail showing of that some people do where else their hearts are not right with their actions (Hinnells 516). Worship to a creator should include having a conviction in some one hearts but not actions that one does as the creator is able to seen the heart and judge according to how he sees it. There is therefore no reason of people establishing a show to others of how good they are while the same is not reflected in their hearts. The primary teachings about Christianity are all about love and the faith that Christians should have on their creator. Christianity also emphasizes on scenario where someone’s heart is suppose to act as the guide to the persons consideration of what is r ight. However, this has transpired to some people making some decisions that are not contrary to the beliefs that are taught about by Christianity and defending their actions on the fact that to them appears right. In turn, this has raised confusion of what should be followed. My perfect example of Christianity is where one first gets to lean the teachings about Christianity then resolving matters in tether lives based on the understanding of the teachings. It should therefore not appear to people that Christianity gives a go a head to people to do what they deem is right without the revelations in the biblical teachings. The core of the teachings of Christian it is enjoying an eternal life that is coupled with no suffering. Christianity teaches that those people who do well in their lives will be repaid by eternal life while those wrong does have to pay for their actions. I believer that there should be a price that is awarded top people who do well and the same should be extended to the wrong does. According to Christianity teaches, the wrong does will endure pain in hell while those who followed the right path will enjoy happiness in their life in heaven. However, my concerns are the fact that no one choose to be born in this world. The fact that we all found ourselves existing in planet earth should mean that we should have a choice whether we should be subjected to such laws. Laws to govern a certain people should be decided by those people and are subject to amendments. It would therefore be fair if Christians were give a chance to change them whenever they feel that they axe not acting in their favor or they are oppressing them. In the olden time the priests were the primary teachers of texts that were contained in the bible and were also interpreters of these texts. The priests were responsible of teaching about the righteousness that the bible teaches about. That responsibility is now taken over by pastors, reverends, and fathers who continued the res ponsibility of teaching about righteousness (Bockmuehl 49). However, the bible warns of teachers of the world who would come about who will talk about God and will not be the messengers of the truth. My perfect Christianity model would be such that it would show to the Christians these teachers who do not stand for the truth. It is notable that the faith levels of the Christians differs and the weak ones mighty be taken advantage of by the wrong preachers of the word. It would therefore be fair for these preachers to bear a mark that is visible to each and every Christian so that they will not be misled by these teachers who are out to mislead them. Almost all religions will be such that they have sacred sites that are important t their religion. Islam have Mecca, Buddhist have Bihar in India while Christians have Jerusalem. The importance of Jerusalem to Christians is undeniable since they believe its the birth place of the Christ who was the beginner of this religion as well as cr ucification, death and resurrection. My perfect Christianity would borrow such routine that Islam has of having prayers in Jerusalem as it unifies the believers as one family as they get to share of the religion they believe in. Christianity is one religion that has so many followers all over the world. Though not perfect, it has good teachings that would are useful for good coexistence between people. However, the above discussed solutions to some of the flaws it has would make it perfect to me. Work Cited Baker, Don. â€Å"Christianity’s â€Å"absolute morality† is neither absolute nor a good morality .† 2o January 2003. 05 May 2011 http://www.christianitymeme.org/absolute.shtml. Bockmuehl, Markus N. A. â€Å"Revelation and mystery in ancient Judaism and Pauline Christianity.† Tubingen: Mohr Siebeck, 1990. Fisher, Mary Pat. â€Å"Living religions: an encyclopedia of the world’s faiths.† London: I.B.Tauris , 1997. Hinnells, John R. â€Å"T he Routledge companion to the study of religion.† New york: Routledge , 2010. Martin, Michael. â€Å"The Case Against Christianity.† Philadelphia: Temple University Press, 1993. Michel Foucault, Jeremy R. Carrette. â€Å"Religion and culture.† Manchester: Manchester University Press ND, 1999. Senker, Cath. â€Å"Islam: Signs, Symbols, and Stories.† New York: The Rosen Publishing Group , 2009. This essay on My perfect Christianity was written and submitted by user Yamilet Cervantes to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Racism and Prejudice essays

Racism and Prejudice essays In my eight grade at Earl warren, I witnessed numerous amounts of prejudice and racism. Not saying names about certain specific people but this said designated person is a female. Ive known this girl since about the 2nd or 3rd grade so I know about her school life well enough to be able to tell this story. To my knowledge, I feel she grew up, at school, with a pleasant life as a young girl. She wasnt really known to be one of the prettiest girls, but I guess she could be considered a little sweet heart. As the years progressed, we already hit the fourth grade at Skyline Elementary School. School started off as a new-sprung and fresh start for her little life. Even though there was more to come in her new days, there was probably more that she would encounter that she wouldve ever expected. It kills me to still think about this, but older people in the 6th grade had already been introduced to smoking and drinking. This once pleasant girl had a rendezvous with her new coming future. As known to this day adolescent minds should not come to face with such horrors. She started to hang out with the older more mature kids a mature kids, how had better experience with the subject, which had caused her young, innocent mind to be penetrated beyond its boundaries to a new step in her life. While, the months and years proceeded by in a normal fashion her way of life confronted a huge U-turn. For instance, she started to dress in a gothic manner of wearing all dark and gloomy colors as if you changed into a totally different person. This came to conclude with major prejudices from our fellow classmates. I know how people thought in 5th and 6th grade and to people in that degree of age that was thought to be really weird. Kids just thought that because she wore constant black and glum colors that she was scary and dumb. I dont know what anyone else thinks, but saying someone is scary, m ...

Islamic Mullah

Islamic Mullah Mullah is the name given  to teachers or scholars of Islamic learning or the leaders of mosques. The term is usually a mark of respect but can also be used in a derogatory manner and is primarily used in Iran, Turkey, Pakistan, and the former Soviet republics of Central Asia. In Arabic-speaking lands, an Islamic cleric is called an imam or Shayk  instead. Mullah is derived from the Arabic term mawla, which means master or the one in charge. Throughout Southern Asias history, these rulers of Arabic descent have led cultural revolutions and religious war alike. However, a mullah is general a local Islamic leader, although sometimes they rise to national prominence. Usage in Modern Culture Most often, Mullah refers to Islamic scholars well-versed in the sacred law of the Quran, however, in  Central  and  East Asia, the term mullah is used on a local level to refer to mosque leaders and scholars as a sign of respect.   Iran is a unique case in that it uses the term in a pejorative manner, referring to low-level clerics as mullahs because the term derives from Shiite  Islam wherein the Quran casually mentions mullah multiple times throughout its pages while Shia Islam is the dominant religion of the country. Instead, clergymen and religious leaders use alternative terms to refer to their most respected members of the faith.   In most senses, though, the term has disappeared from modern usage except to mock those who are overly devout in their religious pursuits - a sort of insult for reading the Quran too much and assuming oneself the Mullah referred to in the sacred text. Respected Scholars Still, there is some respect behind the name mullah - at least for those who regard those well versed in religious texts as mullahs. In these cases, the astute scholar must have a firm understanding of all things Islam - especially as it pertains to the contemporary society wherein the hadith (traditions) and fiqh (law) are equally important. Oftentimes, those considered to be mullah will have memorized the Quran and all of its important teachings and lessons - though often times throughout history uneducated common folk would misname visiting clerics mullahs because of their vast knowledge (comparatively) of the religion. Mullahs can also be considered teachers and political leaders. As teachers, mullahs share their knowledge of religious texts in schools called madrasas in matters of Shariah law. They have also served in positions of power, such as the case with Iran after the Islamic State took control in 1979. In Syria, Mullahs play an important role in the ongoing conflict between rival Islamic groups and foreign adversaries alike, valuing the protection of Islamic law while staving off Islamic extremists and attempting to restore democracy or civilized form of government to the war-torn nation.

An investigation into how enterprise and entrepreneurship can be Dissertation - 1

An investigation into how enterprise and entrepreneurship can be embedded into art & design curriculum in Saudi Arabian universi - Dissertation Example This is furthered by understanding how the design is taught at KSA universities and how the formalities with the UK approach compare to KSA, specifically because of the foundational and cultural differences which are attributed to both. By examining these various objectives, there is the ability to build a deeper understanding of how entrepreneurship relates to design study and how it can be improved for new aspects in educational systems. The methodology that is based on primary sources with the questionnaire will be followed by secondary resources. The main focus will be to fill in any gaps that would question the relationship between entrepreneurship and the design studies which are currently being implemented. The secondary studies will examine a wide variety of areas, including journals and books for current theories with education. This will be furthered with looking into the trends and statistics through websites and newer publications, specifically to identify the trends and the government expectations. The changes which are currently being made are consistent with expectations that are related to the government policies in various regions of the world. Combining this as a main aspect of the study can then close the gaps with the questionnaire while developing a well – rounded approach to the study for a deeper understanding of the various issues that are surrounding entrepreneurship and design studies. Research Structure The research structure will consist of two questionnaires, one which is given to the students of KSA, DeMont University and Leicester University. The questionnaire for students will consist of 15 questions related to the design studies and to the entrepreneur designs. The students will be chosen at random after determining if they are design majors in their main area of study. There will be an average of 20 students chosen from each university, with 60 questionnaires that will be given to each of the universities. This will be d one to look at the diversity of opinions and samples and to look at the potential of entrepreneurial relationships when examining this from the perspective of design students. To proceed with this, the universities will be contacted in reference to the study. This will be followed with the random sample of students being gathered either from the university or by random sampling with data bases with the questionnaires following. The second component to the methodology will be based on questionnaires handed to the teachers of design studies in all three universities. This will also take place after retrieving permission from the universities in relation to the questionnaires. The questionnaires will be given to all instructors that are teaching in design studies, specifically because of the direct relationship to entrepreneurship and this form of study. It is expected that there will be an average of 10-20 questionnaires which are given to the teachers which have a relationship to thi s particular subject with their teaching styles. To carry out with this portion of the methodology, a consent form will be sent to chosen universities. If it is agreed that the study can include the universities, then the procedures will continue. If not, a substitute university will be found within the same region until consent is reached. The questionnaires which are analyzed will then move through an analysis and comparison of responses. Most questions will be formed with the ability to retrieve

Economic Geography Essay Example | Topics and Well Written Essays - 1000 words - 2

Economic Geography - Essay Example The most important factor, after taking into account the use of technology, is the availability of labor at reasonable cost. The main reason for outsourcing American businesses, including manufacturing, has been the relative lesser cost of production. This was due to the availability of labor in countries like China at a friction of American cost. Apart from this, available of quality services at the selected location is another factor, which manufacturers would like to consider. The other factors that go into making manufacturing location decisions include, business environment, easy access to raw material and components, overall quality of life at he selected location and marketability of the finished goods. Availability of labor This is related to the type of goods to be manufactured. For products, which require quantity output in limited time, the manufacturing becomes labor-intensive with high turnout, to achieve bigger sales volumes. In such cases, locations that can provide la bor at considerably lesser cost remain the favorite of any manufacturer. This was the case of China getting most of the world’s manufacturing business, about two decades ago. ... American manufacturers are finding it difficult to maintain their facilities, as the cost advantage is vanishing. This is truer for high turnout goods.(Hanink) The case of Foxconn manufacturing facility in China is an ideal example of the labor cost relation with the manufacturing location. China never wanted to display the living conditions of its citizens, particularly the factory workers. However, these conditions have been worse, if not inhumane. People had to huddle together for sleep in bunkers and dormitories. Wages like $400 per month were paid to a worker who would put around 50 hours a week on the plant job. People would go to market in factory uniform only. Foxconn recruited most of its interns and apprentices from the boys belonging to age group of 14-15 years, to reduce further the cost of labor.(Fallows) However, things are changing in China very rapidly. With the living conditions, as detailed above, reports of suicide attempts were frequent. That was the reason for Fo xconn to introduce†suicide nets† for prevention of such attempts. Things could not be stopped there. The factory owners had to increase wages three to four times during last three years. It has created serious problems for the manufacturers and exporters. Chinese goods have been selling throughout the world, due to their lower prices. That advantage is now vanishing. American manufacturers are feeling the cost pinch from such outsourced units. Labor is available at competitive cost in America now. Reverse shifting has begun.(Fallows) Technology plays an important role in availability of adequate services The manufacturing activities for new start-ups relate to an idea, which is converted into the marketable product. In older days, the original idea

Importance Of Privacy Scale Survey Essay Example for Free

Importance Of Privacy Scale Survey Essay A survey is a systematic process by which data is collected from or about people, places, or things with a description, comparison, and/or explanation relating to their knowledge, stance, and behavior. The process is made up of seven different activities: setting objectives in order to collect data, designing the study, preparing an unfailing and official survey mechanism, administering the survey, managing and examining the survey data, and eventually reporting the results. (Fink, 2002) The survey is conducted by inquiry where people give consent to be asked specified questions and they give answers as well. It may be completed orally, in written form, or visually. Surveys are also conducted visually to examine people’s reactions to a specific model. For example, surveys may be conducted to see how people react to the taste of certain juices. It is obvious that most people would not like a bitter juice while others will like juices like lemonade, which is sour, or kool-aid which is often sweet. In this specified survey, it is concerning issues with regard to intrusive measures of privacy in effort of preventing future terrorist attacks. Politicians need to be aware of how the public feels regarding these issues. The wording or phrasing of the questions allows the consenting public to give very direct answers concerning these issues. If the wording were different, the answers may be very vague; therefore, the poll would not obtain the results necessary to make the right improvements to take the essential measures to ensure safety. Also if the right survey instrument is not used, it may manipulate the survey negatively which makes it invalid and useless. It is very important to use the right methodology pertaining to the topic of the survey to acquire accurate results. By wording questions very similar, it allow the surveyor to attain a confirmation of the previous question making the answer more valid and more definite. I used this repetitive strategy for this reason and also to help eliminate bias that is sometimes found in conducting surveys. (â€Å"Opinion Poll†, 2009) The purpose of this survey is to provide the public with very basic questions concerning the approval of taking intrusive measures to aid in the prevention of future terrorist attacks. Politicians and the government alike are eager to know how the public feels about the topic of invading privacy for this reason and in order to obtain that specific information this survey is necessary. Works Cited Fink, A. (2002). The Survey Handbook. Thousand Oaks: Sage Publications, Inc. Fink, A. (1995). How to Analyze Survey Data (Survey Kit, 8). Thousand Oaks: Sage Publications, Inc. Opinion poll. (2009, March 27). In Wikipedia, The Free Encyclopedia. Retrieved 02:39, March 31, 2009, from

T.S Eliot’s Preludes and The Love Song of J.Alfred. Prufrock, are examp

T.S Eliot’s Preludes and The Love Song of J.Alfred. Prufrock, are examples of modernist poetry which illustrate the concerns of modernist poets. Explain how the poetry you have studied reflects some of the major concerns of its context? In your answer refer closely to two poems by T.S. Eliot. T.S Eliot’s Preludes and The Love Song of J.Alfred. Prufrock, are examples of modernist poetry which illustrate the concerns of modernist poets. The modern era, which lasted between 1885 to 1940 was concerned with challenging the traditional views of life. In terms of literature, Eliot was a leading figure in challenging the style and verse of traditional romantic poetry. Preludes portrays the hopeless and monotonous life of the working class in an urbanised, dirty, industrialised city. The Love Song of J. Alfred Prufrock primarily represents Eliot’s view on relationships, society and the human sub conscience. The modernist movement in poetry began in 1910, where significant figures such as Ezra Pound and Jules Laforgue’s styles clashed with the romantic styles. This greatly influenced Eliot’s style and impacted his way of writing. Some main features used include imagism, allusion and a free verse rhyme scheme. Imagism is mainly concerned with the use of precise images to capture a moment, or feeling of a character. In Preludes, Eliot creates an image of a yellow fog â€Å"that rubs it’s back †¦ licking it’s tongue into the corners of the evening†¦Ã¢â‚¬  which could also be interpreted as an image of an â€Å"urban cat† at night time lurking around the city. It is this image which conflicts with the romanticist’s imagery of nature – it represents the ugliness of urban fog. Allusion is an indirect reference to another tex... ...e subconscious. The opening sentence â€Å"Let us go then, you and I † is an example of Prufrock’s inner self speaking to his outer self. As the poem flows, the attitude from â€Å"I will go† changes to a hesitant â€Å"I might go†. This is a response to the idea of Prufrock approaching the woman he loves to ask her for her hand in marriage. Thus you can see how the Eliot reflects some of the major concerns of the context – modernism. The modernist movement broke away from the rules of romantic poetry in terms of structure. It also looked away from the beauty of nature and focused upon the â€Å"ugliness of urbanisation†, the power of the subconscious and the social issues such as women and the working class society. Eliot’s poems Preludes and The Love Song of J. Alfred Prufrock are specimens of true modernist poetry which reflect the major concerns of the modernist time.

Lawsuit In Movies

The movie North Country featured Josey Aimes, the woman with two kids who only wanted to make life better and happier for her family. After leaving her abusive husband, she found a job as hairdresser. But learning that working in the local mine could pay her good enough, she applied for it not knowing the prejudices and negations received by women miners. As days passed by in her life as a miner, she started to notice the dominance of the clan of Adam in that part of the country. Everyday, she could hear sexist jokes, and disrespectful comments from male coworkers, she began to outrage turning herself the object of hate, but at the same time, of lust. She later found out that the women in her hometown were so scared to come out of their shell†¦ that nobody even wanted to stand by her side. With the help of a local lawyer, she filed for a sexual harassment case against her workplace, when she was nearly raped. The movie opened with a big bang of emotions and scenarios that continuously built the excitement of any viewer to follow the journeys and decisions made by the female protagonist. Events like going away from her husband, getting inside the manly world of mining, and being the herculean woman amidst the fangs and stings of men, kept true to the philosophy of Niki Caro – women empowerment, like the Whale Rider. The director was able to present the powerhouse impact of the scenes attributed to a community enveloped in discrimination against women. Charlize Theron played the protagonist woman and added merits to her credentials. North Country was based on the case filed and won by Lois Jensen against the Eveleth Mines. It took over two decades before the charge was settled. Indeed, she made history by changing the course of sexual harassment law in the United States of America. The lawsuit created rooms for the rights of women against sexual harassment, discrimination and other negative actions towards women in the workplace. Erin Brokovich With three children to give a decent life, she asked her lawyer to help her get a work. She later found her career in researching about the case of water pollution and sickness among the children in a small town. She then excavated that the cause was the toxic wastes dumped by the huge company in the area. The worse part was that the company was trying to hide it from investigations. The company was so powerful that it could just make her dead in the records, but she was not stopped by this. She went an extra mile just to expose the truth. But she is not your ordinary good girl, smart employee in the office. She had skeletons in her closets, too. She usually left her children with her biker boyfriend, acting like she was not the mother. Dressed like a whore, she made Erin Brokovich heroine in a small town when she brought down a deep-pocketed company. Steven Soderbergh directed this film with wit and passion. He maximized the potentials, including the natural sexiness, of Julia Roberts, who played the role so effectively in return. This might have driven the female part of the audience crazy of desiring to be like Erin in their worlds. Every woman wanted to be the new modern woman, dressing casually but could carry the world when asked to. This is like a refresher movie of what Roberts was in the Pretty Woman, the role that made her the highest-paid and the most sought-after actress in Hollywood. The movie was based on the story of Erin Brokovich who helped the burdened community win over the Pacific Gas & Electric Company. She did not have the looks or appearance of a lawyer. But she managed to go on her way to help in the success of the largest settlement for a direct lawsuit ever. This clearly shows that if you have done something bad, it will haunt you no matter where you are and what status you belong. Moreover, no matter how good you are in hiding or covering your wrongdoings, the issue itself could find itself in the surface. A Civil Action A community struck with something that made the people vulnerable to skin rashes, and a leukemia outbreak among the youth, was finally put to limelight when they start to take their fate against two big corporations. The residents wanted someone to apologize for the death of their children. Their need for someone to defend them came at the right time for the firm of Jan Schlichtmann, who chose cases they believe they could get to success. Usually, their clients were poor, putting a pro-people and pro-justice on their image. But in his mind and heart, the lawyer was hoping for large settlement money. As they were getting through the lawsuit, the firm was also continuously sinking below the line of bankruptcy. The movie was based on the primary accounts of Jonathan Harr during the proceedings. This embedded the movie inside the courtroom. Stories about the Woburn victims were set aside for the presentation of what really happened inside the hearing of the case. John Travolta gave justice to the character of Schlichtmann, as being the ambitious lawyer, who wanted to nail down WR & Grace and Beatrice Foods, for a substantial amount of money. He also made a mistake when he was carried with the story of one of the victims. Robert Duvall, who played the antagonist Jerome Facher, also made a great effort in his role as the lawyer of one of the companies involved in the issue. Environmental crime is probably one of the celebrated cases in the history of man. This is because different sectors participate in the deliberation of points, trying to sound pro-environment. Oftentimes, big industrial companies are usually the subjects. Justice has its price, goes the tagline of the movie that peeked through the climax of the movie wherein the victims got a whopping amount of settlement money. This shows the negative attachments of the judicial system of the country. It made clear that money could have the power to break the shield of morality, humanity, and most of all, love. Reference: Caro, N (dir). 2005. North Country. USA: Warner Bros. Pictures. Soderbergh, S (dir). 2000. Erin Brokovich. USA: Jersey Films. Zaillian, S (dir). 1998. A Civil Action. USA: Touchstone Pictures.      

Exam Topics Home Ownership, Neighborhood Essay

Home ownership Home ownership is one of the definitions of success in America. Generally people are judged by the houses they live in. It is not only the size and architecture of the house but also the type of neighborhood and the distance from different amenities. The progress in buying a house of one’s own was steady from the 1930s right up to 2000. By 2000 69,8 million Americans lived in their own homes. But then the steady growth stopped and started falling back. By the end of the eighties the home-ownership rate had declined to 63,4 percent. Why did this happen? The basic reason for the turnaround is simply that home ownership, which was never cheap, has gotten more and more expensive. The reasons are follows. Ownership costs are increasing more than income. Cash down payments are out of any proportion as compared to what they were twenty years ago. Monthly principal (mortgage) and interes payments for a medium house are soared. Prices for homes are so inflated, particularly in good and safe neighborhoods, that tthey are beyond most people’s budget. Life-style changes are also influencing the home-ownership rate. There are more singles and childless couples who are unwilling to commit themselves to a mortgage. Steady home prices and a strong market formerly contributed to mobility, but owners can now find themselves immobilized by deflated but still expensive housing that can take a year or more to sell. Home ownership is becoming a thing of the past. Some experts predict that builders will eventually move toward smaller, more moderately priced housing demanded by many people. Owning is still far less risky than renting, since costs can be fixed with a long-term mortgage. Besides, the underlying desire to â€Å"be your own boss† is deeply ingrained in the American consciousness. Neighborhood Neighborhoods are an important element of the setting for a house. They may be steady or not, friendly or not, clean or not, safe or not. The list of qualifying adjectives can be endless. And still you must live with it if you have a house in this neighborhood. The ethnic origin and economic status of the people who live in the neighborhood often define it. Few neighborhoods today are static. They are constantly changing: people of different ethnic groups and economic status are beginning to live together in the same  neighborhoods. Many young professionals (doctors, lawyers, academics, etc.) move into traditionally poor neighborhoods because they can find larger and less expensive housing there. These young professionals often have money and power and they cause changes in the character of the neighborhood. This process is called â€Å"gentrification†. It then becomes too expensive for the poor residents and they move on. This is a way a poor, unfashionable inner city neighborhood may change into a very expensive area in the course of several years. The atmosphere of neighborhoods is also changing. Formerly one could always borrow a couple of eggs or a ladder from the friend next door. But their family has moved, and the people in there now are strangers. Some of the old sentimentality of neighborhoodliness has receded. There is no reason to have friendly ties with the people who live next door to you just because they happened to wander into a real estate office that listed the place next door to yours. The only thing neighbors have in common to begin with is proximity, and unless something more develops, that isn’t reason enough to be best friends. It sometimes happens naturally, but the chances are very small that you neighbors will be your choice as friends. The best relationship with neighbors is one of friendly distance. You say hello, you make small-talk if you see them in the yard, you help each other in emergency. It is easier to produce nostalgia about a neighborhood than about a community, but a community is probably a better unit. A neighborhood is just a bunch of individuals who live in proximity, but a community is a group of people who rise above their individual limitations to get some things done for the public. The American Civil War The American Civil War, also known as the War between the States or simply the Civil War, was a civil war fought from 1861 to 1865 between the United States (the â€Å"Union† or the â€Å"North†) and several Southern slave states that had declared their secession and formed the Confederate States of America (the â€Å"Confederacy† or the â€Å"South†). The war had its origin in the fractious issue of slavery, and, after four years of bloody combat (mostly in the South), the Confederacy was defeated, slavery was abolished, and the difficult Reconstruction process of restoring unity and guaranteeing rights to the freed slaves began. In the presidential election of 1860, Republicans  led by Abraham Lincoln opposed expanding slavery into the territories. Lincoln won but before his inauguration on March 4, 1861, seven cotton-based slave states formed the Confederacy. Outgoing Democrat James Buchanan and the incoming Republicans rejected the legality of secess ion. Lincoln’s inaugural address insisted his administration would not initiate civil war, leading eight remaining slave states to reject immediate calls for secession. A Peace Conference failed to find a compromise. Both sides prepared for war. The Confederates assumed that Europe was so dependent on â€Å"King Cotton† for its industry that they would intervene; none did and none recognized the new Confederate States of America. Hostilities began on April 12, 1861, when Confederate forces fired upon Fort Sumter, a key fort held by Union troops in South Carolina. Lincoln called for the creation of an army to retake it; meanwhile, four border slave states joined the Confederacy, bringing their total to eleven. The Union soon controlled the Border States and established a naval blockade that crippled the southern economy. The Eastern Theater was inconclusive in 1861–62. The fall 1862 Confederate campaign into Maryland ended at the Battle of Antietam, dissuading British intervention. Lincoln issued the Emancipation Proclamation, which made ending slavery a war goal. To the west, by summer 1862 the Union destroyed the Confederate river navy, then much of their western armies, and the Union at Vicksburg split the Confederacy in two at the Mississippi River. In 1863, Robert E. Lee’s Confederate incursion north ended at the Battle of Gettysburg. Western successes led to Ulysses S. Grant command of all Union armies in 1864. In the Western Theater William T. Sherman drove east to capture Atlanta and marched to the sea, destroying Confederate infrastructure along the way. The Union marshaled the resources and manpower to attack the Confederacy from all directions, and could afford to fight battles of attrition through the Overland Campaign towards Richmond. The defending Confederate army failed leading to Lee’s surrender to Grant at Appomattox Court House on April 9, 1865. The American Civil War was one of the earliest true industrial wars. Railroads, the telegraph, steamships, and mass-produced weapons were employed extensively. The mobilization of civilian factories, mines, shipyards, banks, transportation and food supplies all foreshadowed World War I. It remains the deadliest war in American history, resulting in the deaths of an estimated 750,000 soldiers  and an undetermined number of civilian casualties. Historian John Huddleston estimates the death toll at ten percent of all Northern males 20–45 years old, and 30 percent of all Southern white males aged 18–40. Reconstruction. Ku-Klux-Klan Reconstruction of the Union held many promises. Black men and women in the South could move to their new home in Florida. Black refugees quickly poured into these lands. By 1865 40 thousand freedmen were living in their new home. But the opposition to the Reconstruction in the South steadily grew. In 1869 the Ku-Klux-Klan added organized violence to the whites resistance. Despite federal efforts to protect them, black people were intimidated at the polls, robbed of their earnings, beaten or murdered. By the early 1870s the failure of the Reconstruction was apparent. The Military Reconstruction Act of 1867 called for new governments in the South; it barred from political office those Confederate leaders who were listed in the Fourteenth Amendment. But the law required no redistribution of land and guaranteed no basic changes in southern social standards. Terrorism against blacks was widening. Nighttime visits, whippings, beatings, and murder became common. In time, however, the Klan’s purpose became not only economic (to keep the slaves) but also openly political and social. Klansmen also attacked white Republicans and school teachers who were aiding the freemen. Then in 1871 the actions of KKK moved Congress to pass two acts directed against the KKK’s violence. These acts permitted the use of martial law, but they were unsuccessful in combatting the Klan’s activities. The Klan’s terror frightened many voters and weakened local party organization, but it did not stop Reconstruction. Throughout the South conventions met and drafted new constitutions. New governments were set up, and Republicans won majorities nearly everywhere. After 1877 thousands of blacks gathered up their possessions and migrated to Kansas. They were disappointed people who were searching for their share in the American Dream.

Conservation of Rainforests essays

Conservation of Rainforests essays The plight of the rainforests has not been "front page news" for several years now, due possibly to the media's incessant passion to cover events in the war against Iraq and terrorism. But the fact that rainforests are not headlines, as they were a few years ago, does not mean the problems facing these vital forests have gone away, or have been solved. Indeed, the rainforests are in dire straights, and must be protected, as the Dalai Lama states in the "Foreword" to Arnold Newman's book, Tropical Rainforest: "Resolving the present environmental crisis is not just a question of ethics but a question of our own survival. If we exploit it in extreme waysin the long run we ourselves and future There are ample reasons to be concerned about the health of Earth's rainforests, as this paper will report and analyze. But moreover, whereas the problem of global warming is affecting rainforests, on the other hand, the rainforests' which are burning are spewing millions of tons of carbon into the air, contributing to the problem of global warming. Global Warming and the Greenhouse Effect The earth's temperature is definitely heating up, according to the National Oceanic and Atmospheric Administration (NOAA) (World Almanac, 2002); the average global temperatures between 1880 - 2000 rose from 56.65 degrees to 57.60 degrees. In fact (Newman, 127-128), "the 16 warmest years since record keeping began in 1860 have occurred since 1979, which may be unprecedented in the last 1,200 years," according to NOAA data that Newman retrieved for his book. James Baker, a NOAA administrator quoted in Newman's book, reports that as of the year 2000, the hottest year in recorded history was 1998, and the second hottest was 1997. "There is not time in recorded history that we have seen this sequence of record- setting," Baker explained. These data are "remarkable and sobering," he ...

Geography of the New Country of South Sudan

Geography of the New Country of South Sudan Estimated Population: 8.2 millionCapital: Juba (Population 250,000); JubaBordering Countries: Ethiopia, Kenya, Uganda, Democratic Republic of the Congo, Central African Republic, and SudanArea: 239,285 square miles (619,745 sq km)South Sudan, officially called the Republic of South Sudan, is the worlds newest country. It is a landlocked country located on the continent of Africa to the south of the country of Sudan. South Sudan became an independent nation at midnight on July 9, 2011 after a January 2011 referendum regarding its secession from Sudan passed with around 99% of voters in favor of the split. South Sudan mainly voted to secede from Sudan because of cultural and religious differences and a decades-long civil war. History of South Sudan South Sudans history did not become documented until the early 1800s when Egyptians took control of the area; however oral traditions claim that the people of South Sudan entered the region before the 10th century and organized tribal societies existed there from the 15th to the 19th centuries. By the 1870s, Egypt attempted to colonize the area and established the colony of Equatoria. In the 1880s, the Mahdist Revolt occurred and Equatorias status as an Egyptian outpost was over by 1889. In 1898 Egypt and Great Britain established joint control of Sudan and in 1947 British colonists entered South Sudan and attempted to join it with Uganda. The Juba Conference, also in 1947, instead joined South Sudan with Sudan. In 1953 Great Britain and Egypt gave Sudan the powers of self-government and on January 1, 1956, Sudan gained full independence. Shortly after independence though, Sudans leaders failed to deliver on promises to create a federal system of government which began a long period of civil war between the northern and southern areas of the country because the north has long tried to implement Muslim policies and customs on the Christian south. By the 1980s, the civil war in Sudan caused serious economic and social problems which resulted in a lack of infrastructure, human rights issues and the displacement of a large part of its population. In 1983 the Sudan Peoples Liberation Army/Movement (SPLA/M) was founded and in 2000, Sudan and the SPLA/M came up with several agreements that would give South Sudan independence from the rest of the country and put it on a path to becoming an independent nation. After working with the United Nations Security Council the Government of Sudan and the SPLM/A signed the Comprehensive Peace Agreement (CPA) on January 9, 2005.On January 9, 2011 Sudan held an election with a referendum regarding South Sudans secession. It passed with nearly 99% of the vote and on July 9, 2011 South Sudan officially seceded from Sudan, making it the worlds 196th independent country. Government of South Sudan South Sudans interim constitution was ratified on July 7, 2011, which established a presidential system of government and a President, Salva Kiir Mayardit, as the head of that government. In addition, South Sudan has a unicameral South Sudan Legislative Assembly and an independent judiciary with the highest court being the Supreme Court. South Sudan is divided into ten different states and three historical provinces (Bahr el Ghazal, Equatoria, and Greater Upper Nile) and its capital city is Juba, which is located in the state of Central Equatoria. Economy of South Sudan South Sudans economy is based mainly on the export of its natural resources. Oil is the main resource in South Sudan and oilfields in the southern part of the country drive its economy. There are, however, conflicts with Sudan as to how the revenue from the oilfields will be split following South Sudans independence. Timber resources like teak, also represent a major part of the regions economy and other natural resources include iron ore, copper, chromium ore, zinc, tungsten, mica, silver, and gold. Hydropower is also important as the Nile River has many tributaries in South Sudan. Agriculture also plays a major role in South Sudans economy and the main products of that industry are cotton, sugarcane, wheat, nuts and fruit like mangoes, papaya, and bananas. Geography and Climate of South Sudan South Sudan is a landlocked country located in eastern Africa. Since South Sudan is located near the Equator in the tropics, much of its landscape consists of tropical rainforest and its protected national parks are home to a plethora of migrating wildlife. South Sudan also has extensive swamp and grassland regions. The White Nile, a main tributary of the Nile River, also passes through the country. The highest point in South Sudan is Kinyeti at 10,456 feet (3,187 m) and it is located on its far southern border with Uganda.The climate of South Sudan varies but it is mainly tropical. Juba, the capital and largest city in South Sudan, has an average yearly high temperature of 94.1ËšF (34.5ËšC) and an average yearly low temperature of 70.9ËšF (21.6ËšC). The most rainfall in South Sudan is between the months of April and October and the average yearly total for rainfall is 37.54 inches (953.7 mm). To learn more about South Sudan, visit the official government website of South Sudan. References Briney, Amanda. (3 March 2011). Geography of Sudan - Learn the Geography of the African Nation of Sudan. Geography at About.com. Retrieved from: http://geography.about.com/od/sudanmaps/a/sudan-geography.htmBritish Broadcasting Company. (8 July 2011). South Sudan Becomes an Independent Nation. BBC News Africa. Retrieved from: bbc.co.uk/news/world-africa-14089843Goffard, Christopher. (10 July 2011). South Sudan: New Nation of South Sudan Declares Independence. Los Angeles Times. Retrieved from: latimes.com/news/nationworld/world/la-fg-south-sudan-independence-20110710,0,2964065.storyWikipedia.org. (10 July 2011). South Sudan - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/South_Sudan

The components of a firms image Essay Example | Topics and Well Written Essays - 500 words

The components of a firms image - Essay Example The goal is to manufacture product differentiation where no inherent distinctions exist. Retail positioning creates a value of "who you are" in the market. Store Image is the positioning of a store in terms of its branding, product selection, interior and exterior design, fixtures and fittings, lighting and other elements affecting the visual outlook of a retail store. Store atmosphere affects merchandise quality inferences, in turn affecting store image. Often, a consumer's first impression of a store is based on what can be seen or heard from outside the store. This may include the displays, the lighting, the music, the color scheme, and the arrangement of space. Merchandise Assortment is necessary to increase profitability which is the key driver for any business. Effective merchandising assortment and planning results in maximising sales potential and minimising losses from mark-downs and stock-outs. Effective merchandise planning and assortment effectively controls the two major areas of profit leakage in retail, which are the loss of sales due to stock shortage, and the forced margin reductions due to excess stock. The essence of computer aided direct marketing is that it aids in telemarketing; that is, selling over the telephone.

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The Watergate Scandal Research Paper Example | Topics and Well Written Essays - 3750 words

The Watergate Scandal - Research Paper Example President Richard Nixon took further steps by forming the ‘White House Plumbers’ to help keep such intentions as hidden as possible. Members of the organization were high-ranking government officials. Some were even members of the Central Intelligence Agency (CIA) and had specific knowledge and abilities that enabled them to carry out their part in the burglary. This scheme was morally wrong for it was a deceitful attempt to re-elect the president. Nixon, by being involved in this scandal, violated his oath. The moral integrity of the CREEP members was already suspect based on their political behavior before the Watergate. Washington, D.C. police had taken into custody five men headed by James W. McCord Jr. on the 17th of June 1972. The five, captured with electronic surveillance equipment, had tried to install listening devices in the Democratic headquarters to find out Democratic campaign preparations (Friedman & Levantrosser 98). The men were discovered to be affiliated to the Republic Committee to Re-Elect the President (CREEP). Papers kept by these men also involved White House advisor E. Howard Hunt and CREEP assistant G. Gordon Liddy. President Nixon openly disproved any allegation that he was involved â€Å"in this very bizarre incident† (Barden 19). The Washington court charged the seven men with eavesdropping, burglary, and conspiracy. Judge John Sirica, the one who presided over the case, believes that other high-ranking government officials were informed of the break-in and the efforts to keep it hidden. Nixon revealed in April 1973 that â€Å"there had been an effort to conceal th e facts,† (Barden 19) and held his personnel responsible. He denied any knowledge of the scheme. Meanwhile, while in prison, McCord revealed that he and the others had been forced by high-ranking Republican Party officers to keep their

Analysis Coke And Pepsi Learn To Compete In India Business Essay

Analysis Coke And Pepsi Learn To Compete In India Business Essay The political environment in India has proven to be critical to company performance for both Pepsi co and coca-cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handled better by each company? In order to understand what Coca Cola and Pepsi had to deal with in India, it is essential to grasp the full meaning of what politics includes. Politics is not merely the political ideology the country has and thus the governance of the state including government policies and the role he plays in the country but also on a micro level it deals with small associations and unions and thus also with division of power. India was seen for many years as being unfriendly to foreign investors. In fact the Principle of Indigenous Availability law specified that if an item could be obtained locally, imports of a similar product were forbidden. Following the first Gulf War in 1991, measures were taken to liberalize the Indian economy introducing the New Industrial Policy to eliminate barriers such as bureaucracy and regulation to foreign direct investment. Despite this, protectionism was still evident in India. Pepsi entered the Indian beverage market in July 1986 i.e. before the liberalization of Indias government, while Coca Cola followed for the second time (after a presence between 1958 and 1977) in 1993. Despite this, both of them received alien status upon entry in the Indian market. The two corporations were required to follow government policies designed to impede foreign business. Sales of Pepsis soft drink concentrate to local bottlers could not exceed 25% of total sales while fruits and vegetables by Pepsi Foods Ltd. had to be processed. Coca Cola on the other hand had to agree to sell 49% of its equity as a condition of entering and buying out an Indian company (Parle). Moreover, according to Indian law it was forbidden to promote products under foreign brand names if sold within India and thus Pepsi became Lehar Pepsi and Coca Cola became Coca Cola India. The Indian government acted as a regulator imposing sets of laws and rules that restrained the way the companies do business. According to Dr. Ashok Rao, (Head of Network Project, CEDT, Indian Institute of Science in Bangalore) (2006), India has a very confused, diverse and stagnant political system. The amount of political parties present in India and the power regional political parties have, act as big barriers to businesses. Unlike Western democracies, power is centralized and top politicians dictate what happens thus businesses will have to work through many more layers to reach to somebody who can actually take a decision. The micro environment in India mainly pressure groups also affected heavily Coca Cola and Pepsi. Their political power in India was substantial at the time. To name a few, there was the All-India Anti-Imperialist Forum which called for a boycott of all American and British goods after the attacks on Iraq and the Centre for Science and Environment (CSE) led by Ms. Sunita Narain who issued a report stating that drinks made by Coca Cola and PepsiCo were found to contain pesticide residue far higher than the limits suggested by governments Bureau of Indian Standards (BIS). Both of them led to decline in sales; however, the damage done to sales through government action was less important than the bad publicity received. All the above highlight the political power and instability present in India. Government situations in India were dynamic and inconsistent mainly because government laws and policies were unclear and not based on strong foundations (Ash Rao, 2006). Because of this inconsistency in the legal environment, there was a greater importance played on lobbying the politicians. Lack of solid institutions gave way to corruption. In fact, as Li Chain, (Ex-member, Planning Commission and Political Reformer in Bangalor) stated years later (Ashok Rao et al, 2006), India ranks high on the corruption index. We have not yet found a way of containing corruption in our bureaucracy and political system. Being such a dynamic and inconsistent environment, Coca Cola and Pepsi could not predict most of the issues raised beforehand. However, just by looking at the unstable, confusing and dynamic political environment both companies should have been prepared to deal with similar issues. Coca Colas agreement to sell 49% of its equity to Indian partners within two years is a case in point. While lobbying was out of the question due to an oversight of the Foreign Investment Promotion Board (FIPB), another option would have been that of not investing further through a joint venture with Parle until solid foundations were built. During the time, investment rules were constantly changing and unclear and thus Coca Cola should have known better and not expect an equal treatment (other foreign companies such as Philips and Carrier were allowed to buy back most of their outstanding shares) considering that as stated by market analysts, there was no apparent logic behind India government policies. PepsiCo was quite quick in every situation to abide with the changing policies however both companies lacked pro-activeness. With specific measures in place, both companies could have avoided all the bad publicity on their brand names. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later entry? Timing of entry in a foreign market is a critical decision. Although the first entrant in the market would have better chances of gaining market share, both first and following entrants have their advantages and disadvantages. The political and legal environment in India does not present a clear cut line which amongst PepsiCo and Coca Cola India had the most advantages in terms of time of entry. PepsiCo was the first to enter the market in 1986, although in actual fact Coca Cola had already had a presence in India between 1958 and 1977. The decision to leave was taken when Indias government tried to force Coca-Cola to share their recipe and trim its equity stake down to 40%. Coca Cola re-entered the market in 1993. PepsiCos timing was impeccable. During that period the carbonated soft drink market experienced substantial growth in India. Pepsi were able to ensure their place and grab a good share amount of the soft drink sales; managing in fact to gain 29% market share by 1993. Moreover, according to Srivastava M. (2010) Pepsi became this catch-all for anything that was bottled, fizzy and from abroad. The word Pepsi became part of everyday vocabulary in India referring to soft drinks in general and not only PepsiCo soft drinks. However, PepsiCo also suffered from a number disadvantages because of its timing. The Indian Government only approved its application to trade in the Indian market after agreeing to the threshold of total sales not exceeding 25% and that of changing name to Lehar Pepsi. PepsiCo also struggled to fight off the smaller Indian soft drink brands in its venture to gain market share. Coca Cola India, on the other hand, entered the market 6 years after PepsiCo. During this timeframe legislations were amended to facilitate foreign investment including the elimination of the clause forcing foreign companies to join forces with Indian companies in order to be able to enter the market. In fact, Coca Cola entered the Indian market as Coca-Cola India in 1993. However, wanting to expand its investments, Coca Cola India formed a joint venture with industry leader, Parle, in 1996, buying out four of its bottling plants together with its leading brands Thums Up, Limca, Citra, Gold Spot and Mazaa. For Coca-Cola India to do this, however, it had to sign an agreement with the Indian government agreeing to sell 49% of its equity to Indian Partners. The Indian market is enormous in terms of population and geography. How have the two companies responded to the sheer scale of operations in India in terms of i. product policies, ii. promotional activities, iii. pricing policies and iv. distribution arrangements. A population of over 1 billion people ( as of 2010 census) and being the 7th largest country in the world, makes India one of the largest markets in the current economy. Both Pepsi and Coke had to adapt to such enormity, and they did so throughout several areas. Product Policies Both companies carefully catered for the Indian tastes. They entered the market with products close to those already available in India such as lime beverages, fruit drinks as well as water. They carefully waited until they had a secure position in the market and had established their core products; then introduced American- type drinks. One particular example is the introduction of Sprite, a beverage forming part of the Coca- Cola family. They also introduced new products. Coke was the first to start producing bottled water under the name of Kinley while Pepsi Foods introduced Aquafina. Promotional Activities The Navrartri Festival is the second highest season for soft-drink consumption. Pepsi and Coke made full use of this festival and saw it as a promotional opportunity. Coca-Cola India: It gave away 20,000 passes to the festival; one for every purchase of a Thums Up. They also introduced a buy one get one free scheme and held lucky draws where one could win a trip to Goa. PepsiCo: It sponsored dance competitions on a large scale and had many promotional offers such as a free kilo of Basmati rice with every refill of a case of 300ml of Pepsi as well as free kit-kat with every 1.5 l bottle and free Polo with every 500ml bottle. The segmentation of different areas of India allowed for the differentiation and division of rural and urban Indian youth into categories, India A and India B respectively. Doing so they were able to advertise and promote their products differently so as to target and appeal to these markets individually. Coke made use of Bollywood stars to endorse its products, featuring them in their adverts and campaigns while Pepsi preferred to use sporting events and famous athletes such as cricket players and sponsored events such as the Cricket World Series of 2003. Pricing Policies PepsiCo: It included an aggressive pricing policy on their one litre bottles which created different reactions between their competition. Coc Cola India: In 2003, it slashed its prices of softdrinks by 15-25% as an attempt to encourage consumption and enhance affordability. It also made sure the soft drinks were made available to consumers so as to make it a regular purchase. PepsiCo was forced to match these price cuts in order to keep up. Distribution Arrangement In terms of distribution arrangements both PepsiCo and Coca-Cola India had production plants and bottling centers all throughout India located strategically in the largest cities including Bombay/Mumbai and Delhi. More plants were added when demand increased and when the product range grew. Moreover, having formed partnerships with local companies, both Coca Cola and Pepsi were able to get initial access into the market. Global Localisation is a policy both companies have implemented successfully. Give examples for each company from the case. By definition, the term glocal refers to the organization (in this case corporations such as Coca Cola India and PepsiCo) and the community which is willing and able to think globally and act locally. Both firms have identified this emerging trend as the key element to surviving in the Indian Market. They adapted their products to the location and culture they marketed them in. PepsiCo PepsiCos first signs of glocalisation were apparent from the moment it attempted to enter the Indian market as it did so as a joint venture with another two locally based companies, Voltas and Punjab Agro. Together they formed PepsiFoods Ltd. In 1990 PepsiCo then proceeded to changing its name as well as the name of its other products to Pepsi Lehar so as to conform with the imposed government regulations. This name also helped them to integrate further with the Indian culture. PepsiCo also launched Lehar 7UP so as to cater for the local tastes and lime culture and placed this in the clear lemon beverage category. PepsiCo vigorously sponsored cricket players as well as cricket and other sporting tournaments such as soccer. It also sponsored for the whole event those cricket players in the Indian Cricket Team who participated in the 2003 Cricket World Cup in South Africa. Moreover, it took advantage of the World Cup Fever by organising local tournaments and featuring football heroes during this period in their campaigns. PepsiCo also chose its campaigns to tie in with imporant sporting events such as the Keep it Cool 7UP Summer Campaign which coincided with India Zimbabwe One Day Cricket Series. The endorsement of popular Bollywood actors such Amitabh Bachchcans endorsement of Mirinda was also used. As mentioned in the previous question, PepsiCo also made use of the Navrartri Festival by creating promotional offers. In the year 2000, it teamed up with Guarjarati TV to telecast the festival throughout the 9 nights. Coca-Cola India Coca-Cola India also started off as a joint venture; with Brittania Industries India Ltd. In 1993 it went on to form a joint venture with Parle, purchasing its 4 major bottling plants and leading brands including Thums up which in 2002 ranked second nationwide in terms of softdrink consumption. This allowed it to integrate a national drink under the Coca Cola brand so as to boost Coca Colas image and credibility. Glocalisation is part of Coca Colas think global act local business plan. Coca Cola also made use of the Navrartri Festival in order to integrate themselves with local culture. In 2002 they gave out 20, 000 free passes to the fast dance happening during this festival; one for every bottle of Thums Up bought. Coca Cola India also carried out lifestyle advertising and its main strategy was to build a connect using the relevant local idioms. They made use of adverts featuring famous directors such as A.R. Rahman, music director of Slumdog Millionaire, and made sure to use popular local music such as the gaana. Coca Cola India also made use of Bollywood stars to attract consumers; targeted especially to the rural and urban youth catered for in different segments. Famous stars include Aishwarya Rai and Vivek Oberoi. Some analysts consider that Coca-Cola India made mistakes in planning and managing its return to India. Do you agree? If not, what or who do you think was responsible for any mistakes? Coca Cola first entered the Indian market in 1958, however withdrawn in 1977 after facing many problems from the government, such as cutting its equity stake to 40 percent and being asked to hand over its secret formula for the syrup. Coca Cola managed to re-enter the market in 1993 after the first application in May 1990 was rejected. Pepsis application to enter the Indian market was probably a trigger for Coca Cola to do the same. This could have been Coca Colas first mistake: haste. Wanting to be part of this growing and developing market, it entered the market soon after PepsiCo; despite knowing that although sixteen years had passed from its first attempt in the market, the political environment was still very unstable and thus very risky. Doing heavy research before entering such a risky (politically, economically and also culturally) market, is vital. Still, there was a lot of which Coca Cola did not know about the Indian market, especially in confronting the huge political risks. Although Coca Cola has its faults, blaming Coca Cola entirely would be wrong. The Indian government and other authorities had a lot of power on businesses, as explained in Question 1, making it very hard to predict certain situations. Nonetheless, if Coca Cola India had been a bit more knowledgeable and careful in planning and implementing its corporate and business strategies, it could have avoided certain managing mistakes. However, staying out of this attractive market would have been a shame. Although it is fair to say that its market entry was not made easy due to government application rejections and other imposed rules; Coca Cola India could have tried negotiating with the government a bit more before entering the market). During its first years in the market, Coca Cola India was also very slow in realizing certain key issues such as the ideal price point for its soft drinks. Having more than 50% of the population under poverty line, a reduction in prices (which actually occurred then in 2003), would have increased consumption and thus increasing profits. All in all, Coca Cola India was quite successful in its choice of strategy, considering it has around one million retail outlets around India selling Coca Cola. Few of its best communication strategies were those of including stars from Bollywood in its advertising and the Buy one Get one free promotion. Despite this however, as mentioned before, understanding the Indian population a bit more could have helped. In conclusion, what Coca Cola India needed most were safer and more solid grounds to compete on. While there were a lot of external factors and hidden risks which were out of Coca Colas control, better management of these situations would have lead to better results (as discussed in question 1). Although its clear that Coca Cola made mistakes in its market entry stage; it was also a bit unlucky; maybe due to its hasty decision in entering the market. How can Pepsi and Coke confront the issues of water use in the manufacture of their products? How can they defuse further boycotts or demonstrations against their products? How effective are activist groups like the one that launched the campaign in California? Should Coke address the group directly or just let the furor subside, as it surely will? The Coca Cola Company used 290 billion liters of water in 2006 alone, enough to meet the entire worlds drinking water needs for 10 days (Amit Srivastava, July 30, 2007). This fresh water was mainly used to clean their equipment in the production process, turning two thirds of this water into waste water. One must note that this is done in a country where water shortage is a meagre problem. Therefore both multi-national must take the bull by the horn and change the way they do certain procedures without hiding but being sincere. More efficient ways of cleaning must be found to waste less water and be more responsible towards the Indian nation. Coca-Cola has lately announced a partnership of US $20 billion over three years between them and the world wildlife fund on water conservation. This will help in rebuilding the trust with the Indian population so as to succeed in the Indian market. An element of corporate social responsibility is important for companies to work better within for eign market. Bad publicity can damage a companys reputation definitely. This was clearly experienced by both PepsiCo and Coca Cola India. Although advisory boards were created and purity tests were conducted in order to avoid further boycotts or demonstrations against their products, this was not enough. Better use of Public Relations would have been a first step. Having conducted purity tests, the next step would be that of communicating the results in an effective way. Choosing to deny the accusations and then presenting these tests could have been felt as a pique. The use of press releases and open days at the factories showing the process for example would have made both the government and the general public more participant. Moreover, trying to deal with the government by emphasizing on corporate social responsibility could have gained governments trust and thus earn a safer position in exchange. Offering a percentage of their profits to help in building schools or hospitals in India could h ave been an idea. Activist groups, like the one in California, are very powerful. They can be great allies but also worst enemies for a company. Their influence on the general Coke consumer is great as they reach the consumer directly through various activities; and in turn these consumers force manufacturers/ suppliers etc to take action. In fact, the campaigns in California led to several bottling plants closing down as well as the discontinuation of contracts with Coca Cola. Coke should address the group directly avoiding accusations of trying to hide its activities and actions. In this way it would defend itself and would also be able to regain its credibility and continue building its image by being proactive. Another reason why it should do so is to gain trust of customers since it claims it has nothing to hide by being truthful and giving an answer instead of waiting for the rumors, accusations and scandal to subside. Which of the 2 companies do you think has better long term prospects for success in India? The two companies in question are strong multinationals which are widespread around the world. Some might argue that on world terms Coca-Cola is the strongest brand out of the two. However after analyzing the case in hand it is evident that both companies could have handled situations different leading to different results. The success or lack of it in the first years in a foreign country can be very helpful in predicting the future of the company. Pepsi on the one hand has already a great market share and sustainable brand recognition. On the other hand, Coca Colas conflicts with the Indian government are not very promising. Having a good relationship with authorities is vital for growth. Both multi-nationals have been successful in developing marketing strategies aimed at increasing the consumption of carbonated soft drinks. Moreover, they were both very successful in glocalization as seen earlier. Some argue that PepsiCo was most successful through the use of Basmati rice (considered a luxury type of rice) in its sales promotions while others consider Coca Colas depiction of Bollywood stars its advertising campaigns as being impeccable. Moreover, Coca Cola India was always the initiator of the new ventures/strategies, but failed to follow through. PepsiCo followed Coca Colas initial ideas, going that step further. In fact, PepsiCo was more successful in engaging the local people with its brand. Statistically, Pepsi has had constant growth during its occupancy in a stable pattern. Long term investors seem to prefer Pepsi Co due to its promise of future expansion. If a company invests in Pepsi Co today, PepsiCo is promising a rise of almost 100 more points by 2015. Coca Cola India seems to be attracting more those who believe in fixed income, as its investments seem to be fluctuating less. Regarding direct competition, Coca-Cola still trails behind Pepsi in terms of market share which could signify that Pepsi has a better overall strategy for success. Coca Cola seems to be struggling more to survive in such a dynamic and growing market. All in all, the current situation does point more towards Pepsi as being more successful than Coca Cola in the Indian market. What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets? It seems that prior market research was most overlooked by both companies. Deep market research including all the PESTLE elements is vital in order to understand how to do business in the foreign country. As stated in the text: In many ways, Coke and Pepsi managers got to learn the hard way that what works here does not always work there. Moreover, on-going environmental scanning is important in order to be able to anticipate matters rather than being re-active to situations. With specific measures in place, both companies could have avoided all the bad publicity on their brand names. Both companies should also have focused more on education of their products. Most probably, many emerging countries lack knowledge of their brands and also lack certain infrastructures and standards of living present in other developed countries. PepsiCo lessons learnt Pepsi realized how important it is to understand and keep with local tastes thus focusing on the clear lemon category which was a great hit in India. It is also beneficial to pay attention to market trends in order to position your product accordingly. A very important point for Pepsi in India was the pricing policy and bottle sizes. Adapting your communication mix as well as distribution methods to the market is also a key point. Local celebrity appeals made for exceptional advertising for PepsiCo. Coca Cola India lessons learnt While also realizing the importance of paying attention to market trends; Coca Cola surely realizes the importance of investing in local products. While not investing in Thums Up brand for the first couple of years, decreasing market share from 60% of total carbonated beverage sales to 15%, after a substantial investment, Thums Up ranked second nationwide within a year. The importance of timing of entry should not be overlooked. Coca Cola entered the market at a poor time because they had to agree to abide by all of the Foreign Investment Laws of that year Defining your target audiences more specifically than what Coca Cola did in India could have helped for better targeting/positioning and thus advertising of products. Coca Cola separated its markets as India A and India B without any further differentiation through for example age, gender, language, interests, location. Establishing a good business relationship with the host countrys government and/or any other governmental or non-governmental groups present in the country is also vital as these could act either as a source of advantage or could impede your success. Coca Cola made a mistake in trying to get out of its promises. It had already made a mistake by entering the contract they did. By continuing to apply for extensions and attempting to deny voting rights for the Indian stake, Coca Cola India was only tarnishing its public image and destroying its relationship with the government. Finally, as Venkatesh Mysore, (Managing Director, MetLife India Insurance Company Pvt. Ltd. In Bangalore) said: It is extremely important for MNCs to follow the laws of the land, and not look for short-cuts (Ashok Rao et al. 2006).